Meet the Team

Andrew Ross

Andrew Ross

Founder, Executive Chairman

Andrew founded Wave Park Group in 2012. A committed, life-long surfer, Andrew passionately believes surfing can be a force for good. Over the past 20 years Andrew has worked in Australia and internationally as a lawyer, investment banker and most recently as managing director of several public companies.

Ian Lusted

Ian Lusted

Non-Executive Director

Ian is an experienced engineer who has held senior leadership roles in technical consultancies, private equity funded vehicles and an ASX100 listed company. Having had mixed results from numerous attempts to surf in the past, Ian can’t wait for his first lesson in at URBNSURF.

Adam Lamond

Adam Lamond

Non-Executive Director

An electrician by trade, Adam is the founder and director of ASX listed company, OTOC Limited. He is a past President of the Mandurah Boardriders and a recent winner of the ‘40 Under 40 Award’. Adam likes nothing more than surfing with his two boys and is convinced URBNSURF will bring the joy and fun of surfing to many families.

What we believe

01

Mission

“Our Mission is to build and operate world class surf parks in Australia which deliver the highest quality man-made waves, and the most authentic surfing experience for new and existing surfers of all ages, experience and ability”.

02

Vision

“Our Vision is to create surfing and leisure environments where our guests and staff experience life changing moments, get stoked, get fit and feel part of a community with a shared passion, who respect each other and the planet”.

03

Values

Our Values serve as a compass for our actions.

Innovation and Creativity We are leading innovators in the delivery of man-made surfing experiences
Service We satisfy and delight our guests
Authenticity We create real surfing waves in a safe and welcoming environment
Quality What we do, we do well
Passion and Teamwork We are committed to serve our guests in heart and mind
Integrity We will exhibit fairness and honesty at all times
Prosperity We will generate wealth by growing an economically sustainable business

Putting people & planet alongside profit

People, Planet & Profit